In order to get the most out of your PR activity it’s important that you can brief your PR agency well so they know exactly what you want to achieve.
There are many different strands to PR, so ensuring you have clear KPIs and goals means we can adapt our skill set to meet the needs of your business.
We will have conversations with you about what we think will help your business most, but considering the following elements will mean that everyone is focused on the same goals.
1. Target Audience
Who do you want to be reaching and finding out about the brand? Are you after a consumer campaign, where coverage will reach potential new customers? Or is trade PR something you’re interested in as it's more suited to your goals? Trade PR will help to get your name and business out there alongside your competitors within the industry.
You will also need to consider the type of press you want. Are you a company who wants to create a buzz locally, or do you want to be known on a national scale?
The amount of budget you’re willing to put towards your PR activity will dictate the amount of time you can buy, and how much we can do. The more time spent on your account, the stronger your PR, and in turn your brand, will be.
3. What do you want?
PR can help achieve lots of goals, such as improving a website's back-link profile, creating a “buzz” around the company, or even helping to secure funding. By telling us exactly what you hope the PR will achieve, we can advise on the best ways to reach your goal.
If you’re wanting to improve your back-link profile, we'd advise utilising our award-winning digital PR campaign tools. However, product placement will help push a certain product you’re wanting to create a buzz around, and trade PR can help get the company noticed by any potential investors.
4. Are you willing to go on the record?
There are a lot of opportunities for experts to be quoted and interviewed for journalist's stories. Are you willing to put your name to these stories? Do you also have someone in the team who would be great in front of a camera or talking on radio? If so, it might be worth considering radio and TV opportunities as well as papers, magazines and websites.
Are you willing to give away samples to journalists, and run a few competitions? Journalists love a sample, and if you’re confident in your product, getting it in front of people in the media is a great way to make sure they remember you. Similarly, running competitions is a great way to get your brand out there and seen by lots of people and potential new customers.
Some competitions we run have over 100,000 entries, so imagine how many eyes are on your brand!
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