Last week we won the double at the CIPR PRide Midlands Awards 2022 - picking up both Gold and Silver awards for our work with Communities Inc on their Stand by Her campaign.
We won the Gold award in the Not-for-profit Campaign category and Silver in the Community Relations Campaign category.
We have now won SEVEN CIPR awards in total over the past five years - including three Gold awards. For those who don't know the CIPR or Chartered Institute for Public Relations, is the industry body which campaigns for and celebrates the highest standards when it comes to PR so having our work recognised in this way means a great deal to us.
This particular project was a departure in many ways from our usual digital PR and E-commerce PR focus. Instead we worked with Nottingham based Non-profit organisation Communities Inc to help them raise awareness of their innovative Stand By Her workshops which aimed to recruit men to act as mentors and champions in the fight against violence and intimidation of women.
The full Stand by Her case study is available to read here. To give a quick summery we were really proud of the results which included a lead feature on BBC national news bulletins. The response for the organisation has been very strong with a string of local authorities coming forward to book sessions following the media coverage we generated.
It's brilliant to have our work on this particular campaign recognised by the CIPR. Motive is so much more than simply a link building agency, although we happen to be incredibly good at that. Our lead skill and the most important element of our PR toolkit has always been our razor sharp news sense and that is why we are able to succeed in so many different areas when it comes to capturing the attention of the media.
In this case we were able to bring that skill to bear to help a local organisation based close to our office in Nottingham and to really position them on the national stage, winning the attention of London major Sadiq Khan and ensuring that hundreds of men will now receive this important training aimed at reducing acts of violence and intimidation against women. It is proof that PR can be a real force for good.
In awarding us the Gold the CIPR said: "This award demonstrates the strength of a PR campaign in making socially driven changes. The successful candidates addressed how to make a real difference in a drive for gender-based equality. Motive PR were able to use local and national media, public debate, open workshops and positive male role models to tackle issues of domestic abuse. The campaign made a real impact in such an important area."
As MD of the agency I am really proud of all the Motive team for their work on this campaign and to have our efforts judged to be worthy of both Gold and Silver awards from the CIPR really is the icing on the cake. Thanks to all the judges and everyone else at the CIPR.