Over the last year, TikTok has grown to become one of the most widely-used social media apps across the globe. The app has become notorious for its trendsetting culture and its addicting algorithm that can keep you scrolling on the app for hours on end.
Use trending music
Arguably the most important way to get your content trending. By using songs at the top of TikTok’s sound chart you can give yourself a better chance at getting placed on the For You page. It is important to note that just because a sound got you featured on the For You page last week, it doesn’t necessarily mean the same will occur the week after. To find the most popular sounds click on the “+” icon on your homepage. Once you’ve done that press “sounds” at the top of the creation page and you will be able to see trending songs, songs specific to your genre, and sounds that you’ve already saved for a later date.
If you’re planning on putting a voiceover on your video, remember that you can still layer a trending song underneath so that you’re still ticking TikTok’s algorithm boxes.
Follow top creators
By following TikTok’s most popular and unique creators, you allow yourself to stay on top of the trend curve. Charli D’Amelio for example is the most followed star on the app with 103.6 million. Her mass following allows her to set the pace for the trending sounds, dances, and challenges.
Use your analytics
When you become a creator on TikTok and start posting content you will be able to see detailed analytics concerning your account. One of the most important pieces of data you can extract from your analytics is the time at which your followers are most active. This will give you the average time every day that your followers are logged on and engaging with the app. Therefore allowing you to post your content at these times as it is more likely to be seen.
Have a strong call to action
Whether this is in your voiceover, your video caption, or on-screen text. People need a reason to come back to your content. You want to try and retain them so that they are always engaging with your content. This is often most effective when phrases such as “follow for more” and “like for part two” are used at the end of your video.
Tell a story or explain a process
The best way to keep your audience engaged and interested in your video is to tell a story or describe the process of you doing something. Storytelling is a great way to make the viewer feel included and that they are a part of the journey that you are describing. Building connections through honest storytelling is the most authentic way of not only going viral but making your TikTok account grow massively.
Encourage interaction and be part of the engagement
This is probably one of the most underrated ways of making a video go viral. TikTok recognises when people are interacting with your video. Even down to the comments. If you encourage people to comment as part of your video, you’re starting the conversation. When people start to comment, this is then your cue to reply and keep the interaction going. To get the most reach out of your video a top tip is to reply to everything.
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