Whether you are brand new to the SEO and digital PR game or not, ensuring all of your onsite content is setting you up for the best possible chance of being captured in search engine result pages (SERPs) is important for all businesses.
This post will discuss a few of the best ways to SEO-up your written copy!
Find your keywords
Keywords are spoken about quite a bit in PR and are absolutely vital to your onsite copy - these are the words that customers will search for in order to try and find your service or product.
This starts with defining your keywords - think about words specific to your sector, service or business. The most searched for keywords are usually the most competitive when it comes to ranking on google, so the best thing would be to find high ranking keywords without huge volumes of search behind them already.
There are paid tools including Ahrefs which will give you an idea of the search volume that sits behind every key word related to your site.
Once these words are established, they will need to be included within content on relevant pages on your site, to specifically target the website traffic you are looking for.
When writing up your copy - make sure it is easy to read and digest as someone looking at your site or product for the first time.
This may mean breaking down points into a numbered or bulleted list - Google is a big fan of lists as it allows those searching for answers to find what they are looking for in a concise format. It basically allows for instant gratification!
Using headings and subheadings for information can also help the readability for both Google and search engine users.
Content is being viewed and searched for on mobile now more than ever.
Mobile users are after quick and easy snippets of information, so think like a mobile user and deliver copy which still makes sense and gets all the important points across when skimmed.
This is the practice of linking to internal pages on internal pages on your site through anchor text.
For example, if I wanted to link to our Greatest Hits document - I would do so just like that! Using the appropriate anchor text and including the hyperlink.
Google loves links - whether they are coming from other sites or your own! It is also important when it comes to keeping site users within your own website, rather than clicking off and going elsewhere.
Interlinking also increased the authority of both the domain and the page - which can improve overall domain rating.
If you want to know more about SEO copy for your site and how we can help, please get in touch.