Reactive content is a great way to gain exposure and coverage by reacting to breaking news, social media trends and journalist requests.
Whether it's a social media post or a comment piece, reactive content can often put you in front of the right audience at the right time.
Reactive content can be used as an additional element of a PR campaign that keeps your brand's name in front of the public and it helps establish your tone of voice.
The idea is that over time a brand will develop a strong and authoritative voice to the point where news outlets and journalists will automatically come to you for comments knowing that you are an expert in your field.
Here are a few of the benefits of reactive content:
Keeps your brand relevant
Reactive content shows that your brand is aware of the current news agenda and social media trends which is a great way to remain relevant. It's also a really good way to encourage others to share your content.
Puts you in front of new customers
Reactive content helps you to target a much wider audience than perhaps your usual content would allow you to.
Makes your brand relatable
Reactive content varies massively and it can either be humorous or it can focus on a more serious topic. Either way, it makes your brand relatable and shows that you’re in touch with regular people and their interests.
With reactive content the buzz has already been created and people will already be searching for relevant content to share and like which increases your likelihood of engagement.
Strengthens brand tone of voice
Providing quotes and comments for journalists on a topic that is related to your brand and what it stands for is a really great way to strengthen your tone of voice in your field
Portrays your business as experts in your field
Providing quotes and comments on topics and issues related to your field strengthens your tone of voice and will showcase you as experts who know exactly what they're talking about.
Encourages you to keep up with the news agenda
Searching for reactive opportunities means you have to keep up with the general news agenda and also the news in your field. This allows you to develop relevant ideas and proactive content based on what people are currently interested in.
To find out how we can help your brand with reactive PR opportunities, please get in touch.