Summary
Motive was tasked with launching The Money Pig by developing a financial PR campaign with the objective of generating quality press content and links. Whilst generating a high volume of coverage, there was a particular focus on higher-quality national placements, and quality links to support TheMoneyPig’s SEO strategy.
Challenge
Following the launch of their new website, TheMoneyPig required a buzz about the new brand and lots of high authority links and coverage to help raise their online visibility.
The question was how to generate the right kind of offsite content that would increase the volume of traffic to the website, in turn supporting their business growth targets, but also add value to their target audience?
The target audience for this project was vast – savers, money-conscious shoppers, investors, homeowners, retirees, and families to name a few – both male and female of all ages. This is great from a PR perspective, as there were so many hooks and angles to create and develop.
Strategy
To meet the brief and secure quality, relevant links, we delivered results across three key tactics including; data-led stories, link-bait stories, and progressing with reactive pitching and news jacking.
Results (over 6 months)
Total Results:
- 1268 items of coverage over 6 months
- 729 items of coverage with links in
- Of those 729 links, 483 are ‘follow’ links
- Domain rating at start of campaign - 31
- Domain rating at end of campaign - 39
Backlinks earned: 729 from media sites such as:
- Mail Online, Mirror Online, Daily Star Online, The Sun, Daily Record, The Scotsman, House Beautiful, Good Homes, City Matters and 100s of regional titles
Throughout our partnership, there has been steady growth and rise in new referring domains. New referring domains from high authority websites hold the most weight, and the best way to acquire these new domains is through digital PR activity or content marketing.
TheMoneyPig has earned some nice high authority links which in turn contributes to TheMoneyPigs’ authority. A large chunk of TheMoneyPigs’ referring domains come in at a Domain Rating score of over 20 which demonstrates the quality of placements achieved.
And over the six month period with consistent brand mentions as well as no follow and follow links from high authority media sites, SEMRush has indicated a rise in rankings for many keywords. As we can see in March, the majority of keywords relating to TheMoneyPig were position #20 or below in the search engine results pages.
But a sustained digital PR campaign earning quality links has contributed to a significant jump in many keyword rankings by the end of the six month period.
This would indicate that high-quality editorial links have improved organic search performance.
We often focus on three main metrics when measuring the success of our digital PR campaigns; quality coverage, relevant coverage and the volume of coverage generated. And in this case, Motive exceeded on all three.
Find out more about our Digital PR services here or get in touch today for an informal chat about your online goals.
